Subway of Rome, wayfinding system. In this digital but not less complex world, the interaction between people is almost disappearing – even if it is the best way to gather simple information. My experiment aims to make the wayfinding a different experience, to let a second-choice transport company, as the subway of Rome is, get closer to users, and to let people get closer to people.
This video shows my proposal, as critical as practical, for going back to a human interaction.
I owe a reference to this great short movie by OpusBou called El Empleo